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Latest Hyundai News |
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New All-Time Sales Record: 703,007 unitsJan 2013, Issue 160 - The Sales Edge Congratulations – the hard work of you and your sales team set a new sales record of 703,007 units for 2012! That’s quite an accomplishment and reflects the commitment of everyone at your dealership – in sales, service and parts – and for that, we thank you! December sales totaled 59,435 vehicles, up 17% compared with the same record-setting period a year ago. In addition, sales to fleet accounts were just 10% of total sales for all of 2012, which is among the lowest in the industry! "The sales momentum of our dealers over the last several months, paired with improved inventory levels, positions us for continued growth in the new year," said Dave Zuchowski, Executive Vice President of Sales, Hyundai Motor America. "In addition, with the new 7-passenger version of the new Santa Fe arriving at your dealership within the next few weeks, that will help with dealership inventory levels." December sales highlights:
"With strong consumer demand in both the volume and premium segments, you set all-time sales records for December and the full year," said John Krafcik, President/CEO. "Throughout the year, you should see improved inventory levels at your dealership as 2013 marks our first full year of three-shift U.S. production for Sonata, Elantra and Santa Fe. This inventory will help you meet the strong demand of your customers for our three most popular vehicles" Again, thank you for all your efforts – and here’s to strong sales throughout 2013! Three Strategic Vision AwardsElantra Sedan, Sonata and Equus each took first place in their respective categories in the 16th annual Strategic Vision Total Value Awards. Elantra Sedan won in the small car category, Sonata scored top marks for medium cars, and the Equus beat out competitors like BMW and Mercedes to take first place in the luxury car segment. New Accessories for ElantraYour customers will love the new accessories for the Elantra. HMA is excited to feature a new alloy wheel, a custom-painted body kit, and a new rear spoiler that will make your customers’ new car not only sporty, but stylish and refined. Your customers will love the new accessories for the Elantra. HMA is excited to feature a new alloy wheel, a custom-painted body kit, and a new rear spoiler that will make your customers’ new car not only sporty, but stylish and refined. NEW ELANTRA ALLOY WHEEL NEW ELANTRA BODY KIT
NEW ELANTRA REAR SPOILER
To find out more about these new accessories, go to the Accessory Resource Center (ARC) through www.HyundaiDealer.com. To find out more about these new accessories, go to the Accessory Resource Center (ARC) through www.HyundaiDealer.com. Adjusted Fuel Economy RatingsNov 2012, Issue 158 - The Sales Edge As you know, the Environmental Protection Agency and Hyundai have recently published press releases announcing a voluntary program to adjust fuel economy ratings on selected Hyundai vehicles. A total of approximately 600,000 Hyundai vehicles, which represents about a third of the vehicles sold for model years 2011 through 2013, as of October 31st, are involved in this voluntary adjustment. It's also important to note that Hyundai remains the most fuel efficient car company in the industry even after adjusting the EPA ratings. "We can all take pride in the measures we are taking to ensure we make this right for our customers," said John Krafcik. "We'll be providing full reimbursement, via a debit card, for the incremental fuel cost associated with the difference between the original fuel economy value and the adjusted rating, based on each owners' actual mileage driven and area gas prices. On top of that, we're adding a 15% bonus to help offset the inconvenience this may cause our valued owners. And we'll be taking care of them for as long as they own their Hyundai vehicles." "There are several key actions that we have begun – some of which we'll need your help with," added Dave Zuchowski. "The first priority is to remove all existing window labels on affected units and replace them with new Monroney's to reflect adjusted fuel economy ratings." All communications materials will be updated to reflect the revised fuel economy numbers, so we also need you to immediately destroy existing model brochures, disposing of everything except: 2013MY Sonata, and 2012MY and 2013MY Genesis Coupe and Equus brochures. Any point-of-sale materials and direct marketing materials with incorrect fuel economy ratings also need to be immediately destroyed. "Now is our chance to demonstrate our customer focus, exceed expectations, and deliver on our continued promise that 'Hyundai has your back'," said Steve Shannon, Vice President of Marketing. "We set up a microsite for the program: www.HyundaiMPGinfo.com. The site provides program details, an FAQ section, and a way for owners to check if their vehicle is affected, and if it is, they can also calculate their estimated reimbursement amount." "As far as your part, we have tried to minimize the workload for you, our dealers. When a customer comes in to your dealership, you'll need to verify that the VIN qualifies, create an RO, record the customer's mileage on the RO, and submit a Select Car Care claim.," said Frank Ferrara, Executive Vice President of Customer Satisfaction. "HMA will then confirm the customer's information, process their claim, and notify them of the exact amount of their reimbursement via email." Be sure to:
Compliance with this process is mandatory – failure to remove and replace old labels will place your dealership in violation of several federal regulations and at immediate risk with the EPA, the Department of Justice, and the FTC. "We are acting very aggressively to make this right for all and to fully reimburse our customers for the additional fuel costs they may incur over the life of their ownership," added Dave Zuchowski. Hope On Wheels: Hyundai Shcolarship Grants AwardedJuly 2012, Issue 154 - The Sales Edge On June 22nd, Hyundai Hope On Wheels® and the Los Angeles-area Hyundai dealers awarded Children's Hospital Los Angeles with a $75,000 Hyundai Scholar Grant to Dr. Weili Sun for her work in pediatric cancer research. Children's Hospital Los Angeles is one of 42 recipients of Hope On Wheels' 2012 Hyundai Scholar Grant, which supports principal investigators, known as Hyundai Scholars, who are pursuing research to improve the lives of children battling pediatric cancer.
The Syracuse Galisano Childrens Hospital received not just $75,000 but an additional $10,000! Six Models Earn IIHS Safety AwardElantra, Sonata, Genesis, Equus, Tucson and Santa Fe achieved the 2012 Top Safety Pick honor from the Insurance Institute for Highway Safety (IIHS). Winners must have available Electronic Stability Control (ESC), which comes standard on all Hyundai models. Hyundai Customer Loyaltyby Hyundai in the News - August 2011 "Taking the top spot in brand loyalty on kbb.com proves that Hyundai drivers truly appreciate the overall ownership experience and love their cars," said John Krafcik, President and CEO, Hyundai Motor America. "From Hyundai Assurance to our 40 mile-per-gallon 2012 Accent, and our popular models such as Sonata, Elantra and Tucson, we continually offer our already enthusiastic customer base more reasons to remain loyal to our brand." Here are the top five from KBB:
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